Strategic at Work.

Creative at Home.

Always Building.

I'm Justin Light — a business polymath with a decade of experience leading sales, operations, and customer success teams across fast-growing companies. I’ve helped scale businesses from startup to $2M+ in revenue, coached hundreds of professionals, and led teams to achieve record-breaking performance — including a 73% increase in average rep revenue in just five months.

I specialize in turning chaos into clarity — whether that means building a high-converting sales system, optimizing a broken CRM, or aligning cross-functional teams around the right KPIs.

But outside of work? I’m a husband, dad, and coach. I live in El Paso, Texas with my wife and two amazing kids. I coach my son’s soccer team, fly drones for fun, and edit family videos when I’m not making music or building something new.

I bring that same hands-on, systems-minded approach to everything I do — whether it’s scaling a business or setting up a GoPro highlight reel for my kid’s game.

I help businesses operationalize their vision — aligning teams, systems, and strategy to drive growth that lasts.

© 2025 Justin Light. All rights reserved.