From scaling startups to optimizing enterprise ops, I bring over a decade of proven leadership across sales, service, operations, and product strategy.
I design systems that reduce friction, increase visibility, and align your team with the metrics that matter. From CRM workflows to company-wide dashboards, I bring structure where it’s missing — and scale what’s working.
I’ve led sales teams that closed millions in high-ticket revenue. My focus: scalable playbooks, data-backed coaching, CRM alignment, and comp plans that motivate performance — all tied to real KPIs.
I build customer service systems that boost satisfaction and reduce churn. With KPI-backed coaching, training programs, and real-time performance tracking, I turn support teams into retention engines.
I’ve led sales, service, and operations teams to record-breaking performance across multiple industries — from legal SaaS to coaching, recruiting, and e-commerce. I don’t just manage chaos — I turn it into clarity, structure, and momentum.
Whether it’s a broken CRM, a misfiring sales team, or a great idea that needs a go-to-market plan — I know how to make it work. My specialty is stepping into messy, high-stakes situations and building scalable systems that deliver.
Professionals Trained & Coached
Leads Managed Across CRMs
Revenue Influenced
I’m most effective when the stakes are high and clarity is low. I help founders, CMOs, and sales leaders align their strategy with execution — whether that means overhauling a sales process, implementing CRM workflows, or coaching a team to hit real KPIs.
Begin your journey towards a happier and more fulfilling life by taking the first step today.
© 2025 Justin Light. All rights reserved.